The lines of entertainment and information have been blurred in contemporary television programming when it comes to the delivery of political commentary and coverage in the United States leading to a confusion as to whether or not a television show should be taken as a credible news and political discussion source such as Mad Money or a piece of entertaining theatre that is purely for laughs like The Daily Show. However, these days I don’t think that many people can tell the difference between entertainment and infotainment, but I don’t really think that is such a big problem, unless the focus or agenda of the program becomes more important than the information being presented. I will be looking at the information provided and the agenda behind two hot TV shows that offer information that is viewed as entertainment (Mad Money with Jim Cramer) and a show that offers entertainment which is viewed for information (The Daily Show with Jon Stewart).
Mad Money
CNBC’s Mad Money with Jim Cramer’s is a finance television show whose main focus is on investment and speculation, particularly in publicly traded securities. The general format of the show starts with two segments, where Cramer recommends one or more stocks in a group with his rationale for choosing them. At the end of each segment, Cramer will take one or two calls from viewers with questions about either the stock he recommended, or another stock in the same industry or which the viewer thinks may benefit from the topic discussed.
Now, there is nothing wrong with informing a public audience and educating them on things that could potentially bring them good fortune (of course, investment information given on Mad Money is only speculation and that is state very early on during the show). However, using such an important topic like investments and market health in a time of economic downturn is not something that should be used so much for entertainment. Ironically enough, Jon Stewart in a Daily Show segment calls out Jim Cramer about his over abuse of bringing entertainment and information together without being able to admit that Mad Money is for pure entertainment.
Daily Show
On the other side of the infotainment spectrum comes a show that is built for entertainment and is sold to its audiences as such, just not always looked at in that way.
Comedy Central’s The Daily Show with Jon Stewart has become more strongly focused around politics and the national media and describes itself as a fake news program drawing its comedy from recent news stories, satirizing political figures, media organizations, and often, aspects of the show itself.
Television ratings show that the program generally has 1.45 to 1.6 million viewers’ nightly leading commentators such as Howard Dean and Ted Koppel say that The Daily Show serves as a real source of news for young people, regardless of its intentions.
Because The Daily show is a nightly entertainment program that is on-air for almost 42 weeks out of the year, it is not hard to see how it can be a reputable and up to date news source. For someone who would have had no idea what had happened during the day the show not only offers the actual information and news from the day, but it also puts its comedic spin onto the story instead of placing a framed media agenda or scare tactic into the story that is possible to come from other news sources.
Wednesday, April 29, 2009
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